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Lighting Company Showcases a Premium Image with Vehicle Graphics
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TouchStone Accent Lighting Raises its Visibility, Credibility Using 3M™ Graphic
Films
TouchStone Accent Lighting®, Inc. uses the elegant effects of low-voltage lighting
to accentuate unique aspects of homes, buildings and landscaping.
In this business, presentation is everything.
"Our vehicles are on the road every day and night right in the middle of our target
demographic," says Joel Norenberg, vice president, Sales & Marketing, TouchStone
Accent Lighting. "We needed to present a high-end image in line with the premium
services we provide."
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TouchStone Lighting selected 3M brand graphic film to transform its five trucks
into marketing assets to deliver greater brand visibility and impact.
Powerful Marketing
In designing the fleet graphics, TouchStone Lighting turned to its existing website
and literature for inspiration.
The company chose a dramatic image along with simple verbiage for its trucks. The
result? Consistent messaging and imagery across all marketing tools.
That's a powerful way to expand the reach, frequency and impact of a brand.
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Greater Visibility, Credibility
For TouchStone Lighting, the premium image helps convey professionalism and adds
a degree of credibility to their business.
"People stop us at customer sites and gas stations to make inquiries," says Mark
Hansen, president and owner, TouchStone Accent Lighting. "Others see our 800 number
or web address and contact us for consultation."
Mark Hansen, president and owner,
TouchStone Accent Lighting, Inc.
"We have the ability to advertise our services at the job site and deliver a consistent
message among the dealers and across all of our marketing tools."
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3M Fleet Graphics Solutions can transform your fleet into a cost-effective media
asset, powerful enough to help drive brand awareness, sales and business growth.
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A Vehicle for Growth
When TouchStone Lighting showed the fleet graphics to dealers in other regions,
the majority decided to incorporate vehicle graphics into their business in some
capacity.
“With 3M graphics, we have the ability to advertise our services at the job site
and deliver a consistent message among the dealers, as well as across all of our
marketing tools,” says Mark Hansen.
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Unbeatable Value
Study after study ranks fleet graphics as the most costeffective and influential
advertising medium available. This is no surprise considering that a single intra-city
truck with graphics can generate up to 16 million visual impressions in a year (American
Trucking Association).
Backed by Rock-Solid Warranties
3M offers you a choice in warranties to meet the needs and expectations of your
customers–from simple, solid reliability to the comprehensive, standard-setting
3M™ MCS™ Warranty.
That’s how confident we are in the performance of our products.
“Our vehicles are on the road every day and night right in the middle of our target
demographic.”
Joel Norenberg, vice president, Sales
& Marketing, TouchStone Accent Lighting, Inc.
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Advertising Medium |
Cost per thousand (CPM)* |
Cost of Equivalent DEC |
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Television |
$23.70 |
$1,445,700 |
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Magazine |
$21.46 |
$1,309,060 |
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Newspaper |
$19.70 |
$1,201,700 |
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Prime-time television |
$18.15 |
$1,107,150 |
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Radio |
$7.75 |
$472,750 |
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Outdoor |
$3.56 |
$217,160 |
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Fleet graphics (average, annualized)** |
$0.48 |
$30,000 |
* Based on 61 million Prime DEC annually; average of top 40 media market from Media
Buyers Guide.
**Based on cost of test trucks in a three-month 3M study in San Francisco.
“Vehicle graphics turned an overhead item–the trucks into a marketing asset.”
Joel Norenberg, vice president, Sales &
Marketing, TouchStone Accent Lighting, Inc.
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